Dylan runs a website about business and business related issues.
Intelligently personalized means that in addition to including the names of the prospects in each email, they have a system to track if the email is opened, if a link is clicked etc and the next email uses this information to send a different message for each follow-up.
It is important to read this entire section and make sure the information is complete and has been reported correctly.
However, most companies present them similar to the above criteria.
" Be honest by ensuring your inner thoughts are honest.